The iO is Oral-B's best technology: Clinically Proven 500% More Plaque Removal Along Gumline versus a manual toothbrush. The i04 coaches you to a perfect clean. This is real time personalized coaching. The accompanying App shows your daily brushing report. Having 4 Brush Modes (Daily Clean, Whiten, Sensitive, and Super Sensitive) Oral-B is on your team for your everyday brushing task. A Round head and gentle micro-vibrations, the Magnetic interaction delivers smooth, harmonious motion through a Synchronized cleaning action (micro-vibrations synced with oscillations). A Built-in-2-Minute Timer ensures an even easier experience, helping you get an optimal clean on all your teeth. The Oral-B's quadrant timer breaks the two minutes up into four 30-second intervals to clean each quadrant of your mouth; we keep the time, so you don't have to. Delivering the perfect pressure is done by having a Pressure Sensor. The Pressure Sensor Indicates optimal cleaning pressure and warns of over pressure. With an accompanying travel case, you'll have a fresh clean everywhere you go. Clinically proven to remove 500% more plaque along the gumline vs. a regular manual toothbrush. We're with you on your next trip or even your mid-day on-the go brushing! Best of all, it is brought to you by Oral-B-the #1 brand used by dentists worldwide.* *Based on surveys of a representative worldwide sample of dentists carried out for P&G regularly.